Bold Athlete was established in the summer of 2012 by Alex Allan and Simon Docherty. Our program was created with the vision to develop a program to mentor young athletes and help give them the tools to be successful in both sport and life.
In 2012, we began with our first 2 athletes, Matthew Phillips (Calgary Flames) and Zach Russell (WHL). We started out training in various city fields, then grew to a temporary garage gym built in 2015 and in 2018 we purchased our first location out of Father David Bauer. The program has picked up steam every year where we now train over 150 athletes as part of our Off-Season Program and various other athletes and teams throughout the year. Originally Bold was a Summer Off-Season program but since taking over the space at FDB, we have been running various Hockey and Adult fitness programs year round with the help of our quality coaches and trainers.
We take a lot of pride in the values that we can offer our athletes and we are constantly looking for ways to improve, develop and grow our business to provide more impact for each individual athlete. What we do at Bold is not strictly athletic training, but rather finding creative solutions to help mentor and set our athletes up with the skills, character and confidence to be successful in all avenues of life.
Our team is focused on the growth, development, and strengthening with all of our athletes. The foundation of our training roots from hockey with a focus on speed, strength, agility, and performance. Today, our expertise now expands beyond the hockey rink to all athletes or adult fitness journeys, and includes well-rounded program elements such as recovery, nutrition, and mentorship.
Owner, Director of Performance
Training/Coaching Experience?
I have been coaching athletes on and off the ice since 2012.
FRCms, FRSC, RPR Level 1
Teams:
Head Strength Coach – University of Calgary Men’s Hockey
Head Strength Coach – NWCAA Flames U18
Head Strength Coach – GHC Fire U18
What do you love about Bold?
Bold is a place where I can be myself and utilize my talents. Bold allows me to be creative, it challenges me to grow as a person, and gives me a sense of team and community. Even if it’s only a small piece to their success, watching younger athletes grow up and achieve their lifelong goals has to be my favourite part of what I do.
Why did you decide to be a trainer/coach?
I have played sports since I could walk, I fell in love with hockey and the process of getting better every summer. I was also always a leader on my teams and enjoyed giving back. When my hockey career was winding down, naturally my best buddy and now business partner and I decided to start Bold Athlete. Haven’t looked back since.
3 words that your close friends would use to describe you?
Intense. Curious. Caring.
What is your favourite “bold-ism” and why? (example) Jam of the week, Buzzin’, hell-week?
Earn Your Weekend. This is was said to me at a young age and something I have always said. I believe it is important to take care of your business during the week, and EARN the time to enjoy yourself
If people can bring one attitude into the gym what should it be?
An unwillingness to be average and a relentless pursuit to realize their potential.
Favourite Book? Rum Diary by Hunter S. Thomas
Favourite Quote? “To be the man, you gotta BEAT the man” – Ric “Nature Boy” Flair
Favourite Movie? Good Fellas
Your Top Industry Influence? Ben Prentiss, Cal Dietz & Charles Poliquin
Something not everyone knows about you? I was the starting Quarterback in High School without ever playing football previously (couple ways you can view that situation, I’ll let you draw your own)
What would you sing at Karaoke? R.Kelly – I believe I can fly or If I’m with my wife, Usher ft. Alicia Keys – My Boo
One thing you wish you could tell your younger self? Cherish the time with my family. Life is short.
Top Song in your workout playlist? Nipsey Hussle – Hussle & Motivate
Other Passions in Life? My two sons, golf, cooking, traveling
Owner, Director of Business Development
Education:
Bachelor’s Degree in Sport and Fitness Leadership at Camosun College in Victoria
Training/Coaching Experience:
I began training and coaching athletes when we started the business in 2012. I specialize in working with our beginner and intermediate athletes within our program with the intention of building a foundation (both physically and mentally) for our athletes that will set them up for success as they move to more advanced programming later on. I also volunteered to coach for Foothills Little League (baseball) for 4 years prior to the start of Bold that helped me cultivate my desire for coaching.
What do you love about Bold:
From a more macro standpoint, I love that our company strives to push our coaches and athletes in a way that pushes their comfort zone and attempts to push the boundary of individual potential. There is big correlation to our business and the “you reap what you sow” mentality that can permeate the culture in the gym. There’s no secret, we are better coaches when we are attacking the status quo and the belief of where we can take this business and how we can develop our coaches and athletes. It is a constant reminder to look in the mirror and make sure I am practicing what I preach to my athletes/coaches and ensuring that I am challenging my own potential.
I also love the fact that I am able to pursue my dreams with my best friend. It’s something that you can easily take for granted, but having control and direction over where we can go and what we can create, is something that I am grateful for every day.
Why did you decide to be a trainer/coach?
I have always wanted to have a profession that could have a very positive impact on a person’s direction and intention. Starting Bold allowed me to do this as well as pursue my dream in creating a business that would allow young people to see their potential in themselves.
3 words that your close friends would use to describe you:
Loyal, passionate, analytical.
What is your favourite “bold-ism” and why? (example) Jam of the week, Buzzin’, hell-week:
“Trust the Process” It’s extremely cliché but it is also what I truly believe in. Whether it’s in trying to pursue our business goals, or an athlete and their personal goals, I feel very strongly that the process is what’s crucial is achieving any goal. As long as you can commit and dedicate to a process, there will be learning and growth that will be available.
If people can bring one attitude into the gym what should it be:
A willingness to improve, dedicate and commit to the process of getting better. Consistency in all of those attributes is the next piece of the puzzle.
Favourite Book: Eleven Rings by Phil Jackson
Favourite Quote: “In the beginner’s mind there are many possibilities, but in the expert’s, there are few” – Shunryu Suzuki
Favorite Movie: Goodwill Hunting
Your Top Influence(s): Stan Baric, Morgan Alexander, Phil Jackson, Michael Jordan, Tom Brady
Something not everyone knows: My personal goal/dream is to own my own sailboat and sail across the pacific ocean.
What would you sing at Karaoke: “That’s life” Frank Sinatra
One thing you wish you could tell your younger self: The ability to let go, forgive yourself and/or others is extremely powerful. Learn, move on and don’t waste energy on something that didn’t go the way you initially wanted. Nothing has any power to make you feel a certain way, except the power that you give it.
Top Song in your workout playlist: Icky Thump by the White Stripes
Other Passions in Life: NFL, Skiing, Waterskiing/Wakeboarding, Lake life at the Shuswap, Travelling abroad, Swiss Cheese
Head Strength Coach
Training/Coaching Experience:
5 years as a strength coach, spent an additional 3 years as a roller hockey coach.
FRCms, FRSC
What do you love about Bold:
The hidden life lessons we teach not only young athletes, but experienced I.D. clients. Bold challenges you as soon as you walk in the door.
Why did you decide to be a trainer/coach:
I love being a leader. Training/coaching allows me to push people beyond their comfort zones and dig deeper into their character.
3 words that your close friends would use to describe you:
Loyal, hardworking, loud
What is your favourite “bold-ism” and why? (example) Jam of the week, Buzzin’, hell-week:
“It’s a lifestyle” This is my favourite because I think it captures what we are trying to accomplish most at bold. Creating healthy habits and turning them into a lifestyle.
If people can bring one attitude into the gym what should it be:
A grinders attitude. It’s almost never easy at Bold and there will be times where you are tempted to quit. Being able to break through metal barriers will allow you to be successful at our gym.
Favourite Book: My Leafs Sweater
Favourite Quote: W.I.N. (Whats important now)
Favorite Movie: The Sandlot
Your Top Influence: Father
Something not everyone knows: I’m a Professional Roller Hockey Player
What would you sing at Karaoke: Sweet Caroline
One thing you wish you could tell your younger self: Try harder
Top Song in your workout playlist: Long Cool Woman in a Black Dress
Other Passions in Life: Cooking
Strength Coach
Training/Coaching Experience:
I have 5 years of experience in S&C. I have worked mainly in Hockey, Baseball and Volleyball. I volunteer with youth goalball athletes in the winter.
What do you love about Bold:
I love that Bold is a welcoming environment to athletes and a place where you are pushed out of your comfort zone to grow not only as an athlete but as a person.
Why did you decide to be a trainer/coach:
I grew up around two very athletic parents and an overly competitive older brother who I obviously admired. Naturally I grew up at the ball diamond and rink watching my dad and brother play. We were always encouraged and supported to try new sports and do what we were passionate about so I played every sport I could. I took a 6-year hiatus from athletics after high school and when I finally came back to it my passion for sport was reignited. I wanted to be able to create and feed that passion in other people so becoming a coach was a no brainer for me.
3 words that your close friends would use to describe you:
Loud, Relentless, Caring.
If people can bring one attitude into the gym what should it be:
My biggest saying as an athlete is head down, eyes forward. For me it’s such a good attitude to have going into training. It reminds you to stay humble, do your work, enjoy the journey but to keep your eyes on your end game.
Favourite Book: The Champion’s Mind
Favourite Quote: “I’d rather regret the risks that didn’t work out than the chances I didn’t take at all” – Simone Biles
Favorite Movie: Lord of the Rings
Your Top Influence: My older brother, Elana Meyers Taylor, David Grey, Eric Cressey
Something not everyone knows: I was a national level Irish dancer until I was 17
What would you sing at Karaoke: Party in the USA – Miley Cyrus
One thing you wish you could tell your younger self: Embrace the failures in life because they will ultimately set you up for your greatest successes. Never ever give up or give in.
Top Song in your workout playlist: Wildfire – Jaenga, Charmae
Other Passions in Life: My biggest passion is my sport, bobsleigh. I spend a lot of time in Whistler in the winter and at the track in the summer. Other than that, I really enjoy paddle boarding, snowboarding, baking, and road trips.
Strength Coach
Administrative Coordinator
What do you love about Bold:
Bold embodies heart; for the company, the crew that makes it work, and the clients that make it successful. Bold is a family and it is these values that really set them apart.
3 words that your close friends would use to describe you:
Authentic, Loyal, Generous
What is your favourite “bold-ism” and why? (example) Jam of the week, Buzzin’, hell-week:
Trust the Process ~ because it applies to all facets of life.
If people can bring one attitude into the gym what should it be:
Be better today than yesterday; you are your biggest competition so fight to be the best you every damn day.
Favourite Book: The Subtle Art of Not Giving a F*ck by Mark Manson
Favourite Quote: “Imperfection is beauty, madness is genius, and it’s better to be absolutely ridiculous than absolutely boring.” ~ Marilyn Monroe
Favourite Movie: Bridesmaids
Something not everyone knows: I play piano
What would you sing at Karaoke: Like a Prayer ~ Madonna
One thing you wish you could tell your younger self: Life is hard, unpredictable, and ruthless ~ your strength, determination, and integrity run much deeper than you can imagine. Press on no matter what. The light comes.
Top Song in your workout playlist: Gangsta’s Paradise
Other Passions in Life: Writing, hiking, family, travel
Athletes Trained
Cumulative Years of Experience
Professional Athletes
College Scholarships
Junior Hockey Players
"Bold Athlete online programming has been a complete game changer for me. After 4 weeks, I was blown away at what I have been able to accomplish. At 6 weeks I’m feeling like I did in my 20’s (I’m 35). The app is very user friendly, the videos and instructions are great. But I believe the secret sauce is in the programming, it feels incredibly tailored toward my goals and the results have been amazing. If you are highly motivated to change the performance (and look) of your body You need to be training with Alex and his team at Bold Athlete” - Mac Roy "I've been training remotely with the team at BOLD Athlete for the last six months, and in that time, I've gotten back into a dedicated workout routine, built a ton of strength, boosted my cardio, and dropped 10+ pounds. The training programming is customized to my needs, diverse enough to keep it interesting, trackable to keep me accountable, and tough enough to make me feel like I've earned the sweat. With how much I get my butt kicked in some of the sessions, I almost feel like someone should be paying me for it. But for the results I'm getting, training with BOLD Athlete is an investment I couldn't recommend enough.” - Taylor Mason “Bold’s individualized program is dynamic, challenging and thoughtful, with the ability to adjust to my personal goals and past injuries, while delivering on intensity every time and keeping me engaged and excited. Without a doubt the best of the best and I have tried many.” - Justin Norbratten
"I've been training remotely with the team at BOLD Athlete for the last six months, and in that time, I've gotten back into a dedicated workout routine, built a ton of strength, boosted my cardio, and dropped 10+ pounds. The training programming is customized to my needs, diverse enough to keep it interesting, trackable to keep me accountable, and tough enough to make me feel like I've earned the sweat. With how much I get my butt kicked in some of the sessions, I almost feel like someone should be paying me for it. But for the results I'm getting, training with BOLD Athlete is an investment I couldn't recommend enough.” - Taylor Mason
"Bold Athlete online programming has been a complete game changer for me. After 4 weeks, I was blown away at what I have been able to accomplish. At 6 weeks I’m feeling like I did in my 20’s (I’m 35). The app is very user friendly, the videos and instructions are great. But I believe the secret sauce is in the programming, it feels incredibly tailored toward my goals and the results have been amazing. If you are highly motivated to change the performance (and look) of your body You need to be training with Alex and his team at Bold Athlete” - Mac Roy
We believe that what sets BOLD apart is the strong relationships that the coaches develop with their athletes and families. They truly care about our son's future and are incredibly committed to develop and support Blake in reaching the next level.
Hockey Athlete Parent
When I joined BOLD I had lower back problems and had some range of motion issues with my chest and shoulders due to previous surgeries. It had also been about 5 years since I had done any weight training. Fast forward 18 months, my back issues went away within a few months and my range of motion was fully resolved in about a year. I think I am in better shape now at almost 53 than I was 10 years ago. I contribute the improvement of both of those issues to the quality of coaching - the fact that I get an ID (individualized) program suited to my needs and wants together with proper guidance and motivation provided by the coaches AS WELL AS OTHER ATHLETES at BOLD.
Adult Fitness Client
For me, BOLD is more than just a “gym”. You are not just a member, you are part of a community. There is NO judgement. Unique environment with like minded people (lots of hard work and lots of fun).
Adult Fitness Client
BOLD has helped Nolan see his potential on and off the ice as well gain confidence in his ability to become an elite hockey player. BOLD has also helped Nolan understand the importance of putting hockey, nutrition, fitness and education all together to improve oneself as a hockey player, athlete and person. When asked, Nolan says the best thing about BOLD is that they make training "FUN". What better way to instill the love of a healthy lifestyle into one's life now and into the future. We would recommend BOLD training for any athlete wanting to reach the next level of performance either on or off the ice.
Hockey Athlete Parent